Eurosatory 2012
Terrain Dominance
CLIENT: ELBIT SYSTEMS
The Challenge
Elbit wished to present 10 different products to their audience. Our challenge was to deliver a unified message during the show, that would be clear to the viewer. As an experienced company that had shown at many exhibitions, one of their main goals was to create an atmosphere that was very different from their previous shows, in order to keep excitement about their booth high.
What We Did
We constructed an authentic observation station in the Elbit booth, and installed Elbit’s reconnaissance tools within it. On a large screen in front of the station, we screened soldiers in action to demonstrate the product’s actual capabilities and bring the powerful drama of the battlefield and the life-saving benefits of Elbit tools, directly into the room. We carefully selected battle scenarios which would give space to each of the products we were highlighting. VIP guests and decision makers sat inside the observation station, putting them in the center of the action.
Because it was so “real”, the thrilling experience gave audience members a clear and unforgettable demonstration of exactly what the different products could achieve.
Results
The show maintained Elbit in its position as an industry leader and was instrumental in providing quality leads to Elbit sales people. The station that we created was very different visually than anything else on the exhibition floor – and different, too, to previous company exhibits. This distinguished them from previous shows and alerted visitors that this was something new that merited a visit.
